Genesis embraces creation and believe that every drive deserves to be a discovery. Audacious, Progressive and Distinctly Korean, the Genesis brand identity is defined by these three words. The Genesis All-Electric Lineup offers innovative technology, seamless charging, sustainable materials and emission-free mobility showcasing how we’re moving electrification forward at every turn.

With the introduction of the Magma programme, Genesis enters a new chapter of high-performance innovation. Drawing inspiration from the immense energy of magma, the GV60 Magma combines dynamic capability with elegant design, creating their most powerful expression of athletic luxury to date. Together, the GV60, Electrified GV70 and Electrified G80 showcase the breadth of the Genesis range, delivering a refined blend of luxury, performance and innovation for every journey.