Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. Pirelli is a major player in the tyre industry and the only global player focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.

In March 2017, Pirelli spun-off its industrial tyre business making the company 100 per cent focused on consumer tyres. Pirelli is now concentrating on High Value tyre markets, delivering innovative tyres.

Pirelli’s automotive products for cars are divided into four main families: P ZERO™, CINTURATO™, Winter and SCORPION™. Each product family has Specialties (Runflat, Seal Inside™, Pirelli Noise Cancelling System™, Racing, Collezione). Further product information can be found at

On October 4, 2017, Pirelli returned to the Milan stock exchange ahead of schedule and today is listed in the FTSE Italia Brands index, which includes the best Italian brands in terms of creativity, excellence, entrepreneurial intuition and innovation.

Pirelli, sponsoring Salon Privé for the fourth year, will have its own hospitality, featuring Italian coffee and gelato. On display will be P Zero tyres plus the Collezione range, which features on Prestige cars through the decades.


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