LiberApp Chosen To Be At The Heart Of Salon Privé COVID-19 Measures

Salon Privé, the world-renowned celebration of luxury motoring, will return to Blenheim Palace from 23rd to 26th September for its 15th consecutive edition. As one of the only large automotive events taking place this year, safety is paramount and organisers are taking precautions that go far beyond those set out by the British government.

Robust social-distancing measures and stringent systems will ensure that Salon Privé surpasses COVID-19 Secure guidelines. As a key element of this, it will be the first automotive event in the world to use LiberApp, the CI Group’s App that has been specifically developed for major event organisers to ensure everyone who attends is COVID-free before they enter and can be contacted, if required, post-event.

The Liber App is now available for all visitors to download to their devices from Apple and Google Play.

The LiberApp enables you – and those around you – to know that you are in a COVID-free space. That leaves you free to enjoy all aspects of Salon Privé Week, from the prestigious Salon Privé Concours d’Elégance by AXA, to the array of modern high-performance supercars and legendary classic cars presented on the South Lawns of Blenheim Palace.

Prioritising the safety and wellbeing of all is paramount and the hashtag #ComingTogetherKeepingApart will be widely used across the event. Hand sanitisation will be conducted for all first followed by temperature testing before entry into the event. Linked to the LiberApp, a green result sees you enter Salon Privé, while a red one sees you to the medical rooms where Team Medic will be on site for further evaluation. Within the event, Salon Privé have applied more than the government guidelines of 10m2 per person, fogging with Hypochlorous Acid (HOCl) four times a day inside all marquees, a team of cleaning professionals will continually clean with HOCl, socially-distanced dining will be applied, hand sanitiser available on every single table and champagne and fine wines will be brought to you at your tables to avoid any queueing at bar points. The Salon Privé COVID-19 safety handbook is available to view here CLICK

Blenheim Palace, the host venue, also has extensive safety measures in place and is approved under Visit England’s Good To Go accreditation scheme.

The Duke of Marlborough, Salon Privé Patron and owner of Blenheim Place, said: “I’m immensely proud and honoured to be hosting this event in this extraordinary and difficult year. We are protecting our guests to a level far beyond government advice. My family, Andrew and David Bagley look forward to welcoming you to what we hope will be the highlight of your year.”

Salon Privé Chairman, Andrew Bagley added: “Salon Privé is renowned for attracting the world’s finest motor cars to its Concours d’Elégance, and this year more than a century of automotive history will be represented on the lawns of Blenheim Palace – from pioneering veterans to modern-day hypercars.

“We are committed to ensuring that everyone can once again enjoy these wonderful cars in luxurious surroundings to the full, while at the same time keeping everyone safe. We’ve arranged the event with this as an absolute priority and we’re delighted to have the vital assistance of the LiberApp and the support of David Watt and his team at CI Group as our Technology Partner in this.”

David Watt, CEO of the CI Group says: “Live events like Salon Privé have been at the heart of our business for nearly 25 years and we’ve brought together our understanding of events and our extensive digital and data management skills to create the LiberApp specifically for major event organisers to help them meet the new needs of staging events safely and within COVID-19 secure guidelines.

“It’s superb testimony to Liber that Salon Privé, the most prestigious automotive event in the calendar, has chosen to work with us. This is a terrific example of how, with LiberApp, fans of all sports and events can soon be enjoying the live experiences that they have been missing.

“We are active supporters of the live events industry’s One Industry, One Voice campaign with its #WeCreateExperiences hashtag and this collaboration between Salon Privé, Blenheim Palace, Ascot Structures and the CI Group shows what the live events industry can and needs to do to inject momentum into the recovery of this valuable sector.”

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