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McLaren Manchester named as one of world’s top McLaren retailers in the world

29 February 2024 

McLaren Manchester has been named as one of British supercar makers top 12 global retailers, and one of four retailers representing the EMEA region, in recognition of its exceptional performance over the past 12 months.

Becoming part of McLaren’s Premier Club, McLaren Manchester joins 11 other McLaren retailers from around the world in the first stage of the supercar company’s annual competition to celebrate the highest standards of business, sales and customer service within the global McLaren retailer network which now covers 109 retailers in over 40 territories.

“Many congratulations to McLaren Manchester for their outstanding success in 2023. The McLaren Retailer of the Year awards epitomise excellence among our top retailers, showcasing their exceptional service to McLaren supercar owners. In recognition of their unwavering passion and dedication in 2023, it gives me great pleasure to extend a warm welcome to McLaren Manchester into the Premier Club of our top retailers.”
George Biggs, Chief Sales and Marketing Officer, McLaren Automotive

“We are thrilled to receive this award from McLaren, recognising our accomplishments in 2023. This accolade is a testament to the hard work and unwavering dedication our team has put into embodying the essence of McLaren by consistently exceeding the expectations of our customers and we look forward to continuing to drive excellence in 2024.”
Jon Crossley, Managing Director, McLaren Manchester

McLaren Manchester now goes forward to the next round of the awards competition to find winners of each of the regions (Europe, Middle East and Africa; Asia Pacific and China; and The Americas).

The McLaren regional winners for Europe, the Middle East and Africa; Asia Pacific and China; and The Americas, culminating in the crowning of the overall McLaren Global Retailer of the Year 2023 will be announced later this year.

As well as being acclaimed as the world’s top McLaren retailer, the winner of the overall title will see their name engraved on the Retailer of the Year trophy which will go on display in the famous  McLaren Technology Centre trophy cabinet at the heart of McLaren Automotive in Woking, UK. Regional winners will each receive a Premier Club trophy to display in their showrooms.

This is the eighth year of the McLaren Retailer of the Year awards, recognised around the world as a gold standard of supercar customer service and retail business administration. To determine each winner, McLaren Automotive benchmarks multiple areas of business on a monthly basis using a digital scorecard.

The retail network are measured against various areas include new and used sales, parts, service, options uptake and operational excellence, all weighted to ensure retailers of all sizes can compete on an even basis.

“McLaren exemplifies an unwavering commitment to excellence, both in driving the future of performance and in ensuring the highest customer satisfaction. McLaren Manchester mirrors these values with firm dedication and I am immensely proud of their remarkable achievements in 2023, showcasing excellence and representing McLaren so superbly.”
Brett Soso, Regional Director – Europe, Middle East & Africa

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