Oshe Automotive welcomes Jens Sverdrup to its Board of Advisors

Oshe Automotive is excited to announce that Jens Sverdrup has recognised its passion and craftsmanship and become a Member of its Board of Advisors. His appointment bolsters the companys ambitions at a very exciting time, with the Northamptonshire company working on some incredible new projects to re-engineer Land Rover Defender and Porsche 911 models.

Sverdrup is well known throughout the international automotive industry for his incredible passion for brands and products. For more than 25 years he has specialised in product and brand development and commercial strategy. He was formerly the Director of Sales and Marketing at Koenigsegg Automotive, Chief Commercial Officer at Czinger Vehicles and continues to hold the role of Chief Commercial Officer and Chairman of Zenvo Automotive.

David Lane, the founder of Oshe Automotive is excited to have such a well respected figure in the automotive industry join him on his journey to create automobiles that deliver passion, soul and a lot of fun.

Jens gives us incredible access to his experience with commercial ventures and how to structure these things in the best way that will work for us,” says Lane. Somebody in his position, with his experience and exposure to such famous marques, adds a significant degree of credibility for us. Equally importantly, Jens is a fan of our brand, our standards, what we are trying to achieve and the products we create. Jens gets what Im about, what Oshe Automotive is about.”

Lane is referring to a lifelong passion for classic cars and motorbikes, but crucially for the design and engineering that goes into them. Even more importantly, it is about how a car can make you feel, the adventures and memories it can give you and those close to you. Its about passion, and that is something Sverdrup understands because it is something he shares and is a key characteristic of the hypercar industry in which he has been so successful.

I have a passion for older cars and this is a passion project,” he says. I really believe in Davids vision. He started his journey into cars when he was five years old, learning to drive in a Land Rover Series II and thats all part of the story for me.”

That story brought David Lane from the family farm in South Africa to a rural village in Northamptonshire. There he fulfilled an ambition to create a workshop focused on designing and engineering the best re-creations of the iconic Porsche 911 and classic Land Rover Defender. This includes the safari-spec Okavango based on the Defender 90 and the luxurious Zambezi Defender 110 pick-up with more to follow. Each combines high quality workmanship with luxury and exquisite detail, as well as modern essentials to match an owners lifestyle and deliver superb ride comfort.

Its a very saturated field, but David is offering something different, something very personal. Its his vision, not just a modified Defender or a modified Porsche,” says Sverdrup. His personality is coming through in these cars in a way I really believe in.”

The field were in, its not an industry, its an art form,” he adds. To me cars are an expression, an art that just happens to be rolling. Oshe Automotive ticks those boxes, just as the hypercar industry does. Its innovation and art, there to make you happy and to really feel something.”

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