Pirelli to Sponsor Salon Privé 2017

Pirelli to Sponsor Salon Privé 2017

Pirelli return as sponsors of Salon Privé for the third consecutive year and their presence promises to be bigger and better than ever. Guests in attendance will be the first in the country to get to grips with the new Pirelli Colour Edition Tyres. The display will also feature a Lamborghini Aventador S fitted with a matching set of tyres from the new exclusive range.

Not only will visitors to Pirelli’s first stand at Salon Privé get an exclusive first look at the new P Zero, but they will also be able to order their very own colour tyres in red, yellow, white and silver. Many more bespoke options beyond the launch colours are available on request.

With more yet unmentioned, Pirelli sweetens the deal further by serving complimentary Italian coffee and authentic gelato from their stand.

As the go-to tyre for luxury performance, Pirelli returns as sponsors of Salon Privé in 2017 and for the first time will helm a dedicated stand. This celebration of Italian style and performance will be in good company within the grounds of Blenheim Palace as the tyre manufacturer showcases both its new colour tyre range and the Collezione range specifically developed for classic and vintage cars.

Pirelli’s Formula 1 programme, which features sidewall colours to signify the different types of tyres available to racing teams, offered the inspiration for the new colourful P Zero. With the first official colour tyre display taking pride of place on the Pirelli stand during Salon Privé, those who wish to order on-site will be able to choose not just from the launch range but from a comprehensive catalog of three thousand more colours to ensure a perfect match.

Outside of their exciting displays, Pirelli is bringing the promising prospect of a taste of Italy itself to the lawns of Blenheim Palace. The first is Café Milano, a welcoming bar which will be offering a selection of fine Italian coffees served entirely gratis by professional baristas. For those with a sweet tooth, the second will be a genuine gelateria stocked with an assortment of delicious flavours for all visitors to enjoy as a complementary treat.

With a greater presence than ever before, Salon Privé is excited to welcome Pirelli once again to Blenheim Palace.

For more information on the new Pirelli Colour Edition Tyres visit: shop.pirelli.com/gb_en/