Supporting the Chelsea Pensioners at Salon Privé 2025
At Salon Privé, we celebrate not only automotive excellence, but the people and stories that make our events so meaningful. Among the most treasured are the Chelsea Pensioners — the distinguished veterans of the British Army who reside at the Royal Hospital Chelsea.
Many of you will know that we host our Salon Privé London event at the Royal Hospital Chelsea, where the Pensioners have become a much-loved part of the experience — offering warmth, humour and a living connection to British history. This year, for our 20th anniversary at Blenheim Palace, it felt only right that we honoured them once again.
These remarkable men and women bring far more than their iconic scarlet coats. Their spirit, stories and camaraderie enrich the event for everyone they meet — from guests and exhibitors to our own team.
To support their ongoing care and community, we’re proud to be raising funds for the Royal Hospital Chelsea, a symbol of national gratitude that provides a home and lasting support for those who’ve served with honour.
Here’s how we’re supporting:
Donate at Checkout
Guests booking tickets online now have the option to donate directly to the Chelsea Pensioners at the point of purchase.On-Site at Blenheim
Charity representatives will join us on Wednesday, Thursday and Friday. They’ll be present on the Croquet Lawn each afternoon with cards detailing how to support their work.In Partnership with Private White V.C.
Our exhibitor Private White V.C. has launched a special collection, with 50% of proceeds going directly to the Royal Hospital Chelsea.
The Chelsea Pensioners are an irreplaceable part of the Salon Privé family — and this year, we invite you to join us in giving something back to those who’ve given so much.
