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Posted 27.08.2018

Former British racing driver turned drinks entrepreneur introduces the driver’s tipple at Salon Privé

A NON-ALCOHOLIC LONDON DISTILLED DRINK WITH ALL THE FLAVOURS OF GIN, MINUS THE ALCOHOL

The Driver’s Drinks Company has today announced that it will present the inaugural launch of its non-alcoholic drink ‘The Driver’s Tipple’ at the prestigious Salon Privé Concours d’Elégance event at Blenheim Palace on Thursday August 30th, 2018.

Created by former British racing driver Hamish Gordon, The Driver’s Tipple is described as a distinctively British alternative to gin, uncompromising in taste, just without the effects of alcohol. This exciting new premium drinks’ brand is distilled in London with all the flavours of a classic Dry London gin, made from classic gin botanicals including prominent notes of juniper combined with ginger, angelica, cardamom, grapefruit and coriander.

Due to be released across the UK from September 2018, The Driver’s Tipple caters to designated drivers and consumers who wish to enjoy a sophisticated drink, without the alcohol. And what’s more, its entirely sugar-free ingredients also make it a low calorie alternative appealing to those seeking a health-conscious alternative to
a cocktail.

Gordon comments, ‘Having given up drinking alcohol, I noticed a distinct lack of decent drink alternatives that are not overly sweet and sickly, and also taste good. I’ve always enjoyed a good gin and tonic and so it’s been really exciting to develop a drink with all the flavour of a traditional gin, just without the effects of alcohol.

We’re thrilled to be launching our brand at the Salon Privé event at Blenheim Palace in August where discerning car-lovers will be amongst the first to sample our nonalcoholic Driver’s “Tipple and tonics.”

Produced in 70cl bottles The Driver’s Tipple is being brought to market with a dose of quintessentially British humour synonymous to the brand, featuring characters conceived by renowned illustrator and cartoonist Bryn Parry.

For more information visit: http://www.thedriverstipple.com

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