Lamborghini Urus ‘Super Sport Utility Vehicle’ at Salon Privé

Salon Privé’s 2018 new-car line-up will include the Lamborghini Urus Super SUV. First unveiled in December 2017 at the company’s headquarters in Sant’Agata Bolognese, the car made its public debut at Geneva motor show earlier this year.

With benchmarking power, performance and driving dynamics, the Urus has created a niche within the luxury SUV segment. Producing 650 hp and 850 Nm of torque (available at just 2,250 rpm) from its twin turbo 4.0 V8, the Urus accelerates to 62 mph in only 3.6 seconds. Sporting a top speed of 190 mph and the best weight-to-power ratio, the Lamborghini Urus is the fastest SUV available. It’s equally at home on the race track and off-road, as it is driving around town or on long distance journeys.

Salon Privé is the UK’s most prestigious automotive event – a boutique Garden Party famed for attracting the world’s most exotic manufacturers who congregate on the stunning lawns of the UNESCO World Heritage site, Blenheim Palace in Oxfordshire from 30th August – 1st September. Frequented by collectors and buyers of such machinery, it has become part of the premium car-owners’ summer events calendar.

The UK is an extremely important market for Lamborghini,” said Andrea Baldi, CEO of Lamborghini EMEA. “The launch of the Urus has further consolidated the strength of the brand worldwide and here in Britain, with a significant order bank and more than 70% of Urus clients being newcomers to the marque. Salon Privé is a perfect platform for Lamborghini to showcase both Urus as well as super sports models Huracán and Aventador.

The Huracán Performante Spyder and Aventador S Roadster on display alongside the Urus are the latest incarnations of the two super sports car model lines in Lamborghini’s stable. Launched earlier this year at Geneva motor show, the Huracán Performante Spyder features a 5.2 litre V10 engine producing 640 hp at a screaming 8,000 rpm. Acceleration to 62 mph is achieved in just 3.1 seconds and unusually for an open-top version, it matches the top speed of its coupe stablemate at 202 mph. Its V12 brother, the Aventador S Roadster produces 740 hp which is enough to propel it to 62 mph in 3.0 seconds and on to a top speed of 217 mph.

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