Salon Privé Announces New Track Day Partnership with Pirelli

Burton-upon-Trent, February 6th 2020 – P ZERO™ EXPERIENCE, in association with Salon Privé, is the ultimate supercar track day. The event features driving, incredible hospitality and of course, exquisite cars all on the best tracks in the world.

Initially launched in France ten years ago, the event has gone global in recent years taking place at Italy’s famous Mugello circuit, the stunning Yas Marina track in Abu Dhabi and the Hockenheimring in Germany. And this year the UK joins this stellar line-up, at the home of British motorsport, Silverstone.

P ZERO™ EXPERIENCE is an event defined by absolute excellence. A day of fun, adrenaline and emotions. It is an event designed to provide enthusiasts and collectors with a full immersion in the world of Pirelli. It takes place on circuits normally reserved for champions of car and motorbike racing, in the same locations that function as an open-air laboratory for testing Pirelli products. Here, participants have the chance to get to know Pirelli’s prestige strategy and discover all the different ways in which that strategy becomes reality.

The first UK edition will run on both the 2nd and 3rd June 2020 and is a one-day top-class driving event for invited supercar owners. It’s the ultimate chance to see what your cars can really do on the iconic Silverstone full Grand Prix circuit. Cars will run from the Heritage pits and will follow an ‘open pitlane’ format. Not only can you drive your own supercar, there will also be an opportunity to try cars from a host of prestige manufacturers either on the track or the road.

But of course, it wouldn’t be a Pirelli event without five-star hospitality, so as well as espresso on tap, guests will also enjoy lunch in the iconic British Racing Drivers Clubhouse. There will also be a relaxing lounge area, enhanced by Pirelli Design products, materials provided by Fondazione Pirelli and images taken from the Pirelli Calendar.

The UK event is in association with Salon Privé, the UK’s most exclusive motorshow featuring the world’s best classic, super and hypercars, for which Pirelli has been a sponsor for five years now. Running P ZERO™ EXPERIENCE in association with Salon Privé strengthens the partnership between the two luxury brands.
“We are absolutely delighted to be partnering with Pirelli for our first ever track experience, as our two brands set to offer something very special indeed at Silverstone this coming June,” said Andrew Bagley, Chairman of Salon Privé

If you’re a supercar owner, get in touch today! The cost for this fantastic day out is £795 per person. Spaces are expected to go fast, so please visit, for more information and to apply.

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