Salon Privé Celebrates New Landmark Sponsorship Deal with AXA for Five-Year Term

Salon Privé and AXA Insurance embark on a new sponsorship agreement for the world-renowned Salon Privé Concours and Tour d’Elégance.

The five-year agreement marks a significant partnership, ensuring the Salon Privé Concours d’Elégance remains one of the top three most prestigious classic car events in the world, alongside Pebble Beach Concours d’Elégance and Concorso d’Eleganza Villa d’Este.


Salon Privé Chairman Andrew Bagley commented: “We are thrilled to welcome AXA to the roster of world-class partnership brands at Salon Privé. Now in its 15th year, Salon Privé continues to attract the world’s best automotive brands, the world’s best classic car collectors and some of the biggest partnership deals ever witnessed in the concours world.”

Simon Mobey, Head of Private Clients of XL Catlin Services SE, part of the AXA XL division, added: “We are delighted to be involved with Salon Privé as sponsor of the Concours d’Elégance. AXA XL’s Private Clients team is renowned for providing exceptional bespoke personal insurance solutions for the finest homes, art, jewellery and car collections worldwide. Salon Privé is the stand-out luxury automotive event in the UK, attracting the customer and collection profile that we insure, making this a perfect fit for AXA. We look forward to being part of the continued successful growth of Salon Privé.”

Andrew Bagley continues “We feel very fortunate at Salon Privé to have not only incredible sponsorship partnerships, but also the trust and backing of all the major premium automotive brands, the high-end classic car dealers and restorers, and of course the support of the world’s top classic car collectors. Combine this with what can only be described as the world’s best concours venue, Blenheim Palace, and the unwavering support of our Patron, His Grace, the 12th Duke of Marlborough, and this is exactly what makes Salon Privé world-class”

Conceived by Andrew and David Bagley in 2006, the event has gone from strength to strength, showcasing everything from rare bespoke classics through to the latest and rarest prestige and performance cars. The event has also continued to attract an increasing portfolio of world-renowned luxury and lifestyle brands, incorporating everything from jewellery to executive jets and fine art. A record number of new cars were debuted at Salon Prive in 2019 underpinning the importance of the event to the luxury car sector, as an international media platform and gateway to its target audience. Well-known luxury marques such as Bentley and Rolls-Royce presented new models for the first time in Europe alongside specialist / niche manufacturers such as Austro Daimler from Austria, Jannarelly from Dubai, Rimac from Croatia, Pininfarina from Germany and Tushek from Slovenia. 2020 looks set for some equally exciting as well as spectacular new launches.

More details will follow in the coming months, including Class categorisations for the world-renowned Salon Privé Concours d’Elégance by AXA.

      Proudly Sponsored by
      Media Partner
      Event Partners