Salon Privé chosen as luxury event to host global unveil of Morgan UK 1909 Edition EV3 in conjunction with Selfridges

  • Salon Privé chosen to host public global unveiling of Morgan UK 1909 Edition EV3
  • 1909 Edition launched with Selfridges and nine other luxury British brands
  • All-electric, three-wheel EV3 combines the best of British fashion, accessories and automotive engineering 

    Leading British luxury event, Salon Privé, is delighted to announce that the Morgan 1909 Edition EV3 will make its global public debut at the event, which takes place once again at Blenheim Palace from 1st to 3rd September.

    Launched in conjunction with Selfridges, alongside nine other iconic British brands, just 19 bespoke, handmade Morgan UK 1909 Edition EV3s will be available for sale. The car, which comes with a bespoke driving kit from British design talents such as Alexander McQueen, Dents and Belstaff, is priced at £52,500.

    The name signifies both Morgan and Selfridges’ birth years, 1909, with 19 signifying the number of cars due to be created by the two iconic British brands. Designed to be a collector’s item, the limited edition EV3 blends Morgan’s engineering know-how and iconic design with Selfridges’ famous flair for fashion. The retro-futuristic sports car combines British style and elegance in a handcrafted body with zero-emission technology.

    Morgan Motor Company’s head of design Jon Wells said: “Great British design, technology and engineering is what the UK 1909 Edition EV3 is all about. We’re delighted to be able to show the car to the world’s press and publicly unveil at Salon Privé in September. Salon Privé combines style, luxury lifestyle and cars in one event, just like the UK 1909 Edition EV3 does, too!”

    With a top speed of 90mph and a range of 120-150 miles, the dramatically-styled three-wheel sports car is sure to draw a crowd. The zero-emission, all-electric, three-wheel car will be unveiled to the public at Salon Privé and available to view at Morgan’s stand, which also includes an Aero 8 and a 4/4 80th anniversary edition.

    After the global public debut at Salon Privé, the car will be launched in Selfridge’s Birmingham store on 7th September, and its London Oxford Street store at the end of November.

    Event co-founder David Bagley said: “Hosting the global public unveil of the UK 1909 Edition EV3 further underlines our place and importance within the international luxury automotive events arena. The combination of engineering, style and design seen with the UK 1909 Edition EV3 lends itself to be unveiled at Salon Privé, an event that combines cars, glamour and fashion at one of Britain’s most glamourous locations.”

     Media accreditation is now open, and press can apply via the online booking form by providing their credentials and preferred attendance date. Media invites are limited, so interested parties are advised to apply as soon as possible.

    Tickets for Salon Privé 2016 are on sale now:


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    About Salon Privé:

    Now in its 11th year, Salon Privé is firmly established as the UK’s most prestigious Luxury Supercar Show & Concours d’Élégance. It returns to the opulent grounds of Blenheim Palace for the second year running in 2016 from Thursday 1st to Saturday 3rd September. The three-day event incorporates the Chubb Insurance Concours d’Élégance, Boodles Ladies’ Day and The Salon Privé Supercar Show, also showcasing The Pirelli Prestige & Performance Competition, the EFG Art and Memorabilia Fair and The Salon Privé Sale. Salon Privé takes pride and place amongst the leading automotive shows of the world, including the U.S’ Pebble Beach and Italy’s Villa d’Este.

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