Salon Privé opens runway of commercial partnerships as Boeing Business Jets confirmed to attend Blenheim Palace edition

  • Boeing Business Jets has signed a partnership agreement to become the official business jet partner at Salon Privé Blenheim – the first partnership venture of its kind in the automotive sector
  • As the luxury business jet division of The Boeing Company, Boeing Business Jets offers the ultimate private jet ownership experience, with double to triple typical private jet cabin space
  • Uniquely customised for each owner and built on the most robust and reliable commercial platforms, Boeing Business Jets redefines luxury air travel as demand for long-range private jets soars
  • The partnership presents a new avenue to Salon Privé’s luxury offerings, joining the other esteemed sponsor partners Aviva, Lockton, Boodles and Pommery to provide an unparalleled world-class event
  • Salon Privé at Blenheim Palace will run from 31 August – 4 September 2022
  • Tickets are available via:

14 July 2022, Woodstock, UK

Salon Privé has signed a partnership with Boeing Business Jets (BBJ) to join its upcoming Blenheim Palace event (31 August – 4 September 2022). Its first partnership with the luxury automotive industry, BBJ will participate in Salon Privé Concours d’Elégance, where global motoring enthusiasts indulge in appreciating the parallel world of luxury and exclusivity in motoring.

A division of the world’s largest aerospace company, Boeing Business Jets brings the best of commercial aviation, ultra-large cabin, long-range jets, into private air travel.  BBJ’s commitment to creating the world’s finest private jets perfectly aligns with Salon Privé and its vision; to celebrate the ultimate in luxurious style and elegance, aiming to offer automotive and automotive-related lifestyle brands to a global audience.

Alex Fecteau, Director of Marketing for BBJ, commented on the partnership and said: “Boeing Business Jets is proud to be the official Business Jet Partner for Salon Privé Blenheim Palace. Like the iconic pieces showcased at Salon Privé that represent the highest class of the car world, BBJ similarly provides the pinnacle of private jet travel. BBJ redefines luxury, spaciousness, comfort, and convenience with an expansive line-up of high-performance airplanes built to the most exacting quality and safety standards, whilst also being uniquely customized for each owner.”

Salon Privé Chairman Andrew Bagley commented on the prestigious partnership and said: “Salon Privé has always been about providing a world-class event, presenting best-in-sector products and services. From the world’s greatest cars to the finest insurers, British jewellers and French champagne house, the event continues to only offer the very best. Partnering with global brand Boeing Business Jets sets a precedent for the direction of travel of Salon Privé and once again affirms our position as a global player.”

Founded in 1996, Boeing Business Jets offers customers a wide range of luxury private and corporate airliners customised for personal, business or head of state use. With ultra-large cabins and long-range jet engines, Boeing Business Jets’ fleet redefines private air travel spaciousness, comfort, and convenience.  BBJ is currently reporting strong demand with new orders, reflecting the current surge within the private aviation sector.

2022 has also already proved to be a successful year for Salon Privé with the launch of its inaugural Salon Privé London event at the Royal Hospital Chelsea, which took place in April 2022. Offering world-class hospitality and a specially curated collection of luxury brands within the automotive sector and beyond, September will welcome the event back to the South Lawn at Blenheim Palace, the UNESCO World Heritage Site and ancestral home of Sir Winston Churchill. Held from Wednesday 31 August – Sunday 4 September, the week-long event is a celebration of luxury, automotive and innovation.

Tickets for Blenheim Palace are on sale now via the website:

– ENDS –

Salon Privé Week 2022:

31 August     – Salon Privé Concours d’Elégance presented by Aviva

1 September – Salon Privé Concours d’Elégance presented by Aviva

2 September – Salon Privé Ladies’ Day presented by Boodles

3 September – Salon Privé Club Trophy presented by Lockton

4 September – Salon Privé Classic & Supercar at Blenheim Palace

Tickets can be purchased via the website:

Charity Partner:

Salon Privé is proud to once again have Rainbow Trust Children’s Charity as its charity partner. The organisation provides emotional and practical support to families who have a child with a life-threatening or terminal illness, and thanks to the generation donations of guests and Concours entrants, the event has so far raised in excess of £1.1 million for these great causes.

About Salon Privé:

Now in its 17th year, Salon Privé is a must-attend event for any car enthusiast or aficionado. Now hosting two events across the automotive calendar year, Salon Privé Blenheim Palace and Salon Privé London both offer incredible line-ups that cover everything from classics to next generation hypercars and EVs. All alongside outstanding hospitality and luxury shopping villages that cater to all, the Salon Privé events are now recognised as some of the world’s most prestigious automotive events, with Blenheim Palace firmly established as the UK’s most exclusive automotive Garden Party.

The next Salon Privé event will be held at Blenheim Palace from 31 August – 4 September 2022, with the prestigious Concours d’Elégance, presented by Aviva and in conjunction with ICJAG (the International Chief Judging Advisory Group), to take place on Wednesday 31 August and Thursday 1 September. Salon Privé London will return to Royal Hospital Chelsea in 2023, with its ‘Concours de Vente’ set to take place from Thursday 20 April – Saturday 22 April 2023. For more information, please visit

About Boeing Business Jets:

Boeing Business Jets delivers the best of commercial aviation to private air travel with large cabins, personalized space, unmatched reliability and worldwide support. Built to the most exacting quality and safety standards, these airplanes can be uniquely modified for private, business or governmental travel. With large bespoke cabins, transoceanic range and low cabin altitude, BBJs are the preferred jet by heads of state and VVIPs around the world.

From the entry-level BBJ 737-7 that covers more than 99.9% of all routes flown to the BBJ 787 family of carbon fibre fuselage, all-electric architecture jets, to the newest BBJ 777-9 flagship that connects any two cities on the planet non-stop, BBJ’s line-up of jets can meet the needs of the most demanding customer. For more information, visit:

Media Contacts:

Hannah Burgess, automotive and luxury brands content:

Tel: +44 7730 570975, Email:

Simon Hucknall, classic car and Concours d’Elégance content:

Tel: +44 7860 151953, Email:

For all event information, please visit

You can also follow on Facebook: @salonpriveuk / Instagram: @salonpriveuk / Twitter: @salonpriveuk

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