Attracting the right crowd without crowding has always been the endeavour of Salon Privé, one of the world’s most prestigious automotive events. This year, the 15th edition will be no different, with the most valuable classic cars, supercars and hypercars once again being presented on the Blenheim Palace lawns from Wednesday 23rd to Saturday 26th September.
With a limit to guest numbers present each day and social distancing rules to meet the UK Government’s COVID-19 recovery strategy, Salon Privé may open its doors, safely, much to the excitement of the UK’s automotive collectors and enthusiasts.
‘Safety comes first…’ commented Chairman Andrew Bagley ‘….and we have the well-being of our guests, exhibitors and sponsors to consider first and foremost. The beauty of Salon Privé lies in its size and intimacy and in that respect, the show can go on. Our event will remain relaxing, with plenty of space for guests to enjoy themselves, of course while practising social distancing. We have a raft of safety measures to announce over time, to ensure we will be COVID-19 Secure and I am confident that guests will enjoy Salon Privé as they do each and every year.”
This year, Salon Privé will play a pivotal role in providing premium automotive brands and their customers with an opportunity to come together finally and safely. With Aston Martin, Bugatti, Ferrari, Lamborghini, Morgan, Polestar, Rimac and Rolls-Royce lined up alongside specialist brands such as Ares Design, Aspark, Brabham, Engler, MAT, Pal-V and Puritalia, a spectacular and diverse display awaits. With so many key automotive events around the world sadly having been cancelled, more brands than ever are looking at Salon Privé for new model launches and several exciting new cars are already confirmed. “We have a number of ongoing enquiries and so I’m sure we are nowhere near the final line-up of brands” said Sales Director, David Bagley. “The outbreak of COVID-19 initially brought everything to a crashing halt but now, as manufacturing slowly recommences, brands need to identify ways of effectively getting back in front of their customers and there is no more targeted an opportunity than Salon Privé.”