Posted 04.09.2023
Salon Privé to electrify the lawns of Blenheim Palace with UK debut of DEUS Vayanne hypercar
- Brand-new, all-electric hypercar DEUS Automobiles Vayanne to make UK debut at Salon Privé Blenheim Palace
- Book-ending its 2022 launch and market tour, which began in April at the New York International Auto Show for its world premiere; the DEUS Vayanne is confirmed to attend the prestigious lawns of Blenheim Palace during Salon Privé for its UK debut
- Debuting this month in the UK, and with UK homologation plans, just 99 Vayannes will be produced to exacting customer specifications with first deliveries expected in 2025
- Produced in conjunction with revered design house Italdesign and leading engineering firm, Williams Advanced Engineering, who will also be on hand during the event
- Salon Privé at Blenheim Palace will run from 31 August – 4 September 2022
- Tickets are now available via: salonpriveconcours.com/buy-tickets
12th August 2022, Woodstock, UK
As tradition meets innovation, Salon Privé Blenheim Palace will host the UK debut of the all-new, all-electric DEUS Automobiles Vayanne hypercar following its display during Monterey Car Week and Pebble Beach this month. Named as the most powerful pure electric hypercar in the world, the DEUS Vayanne has been designed, developed, and tested in conjunction with revered technical partners Italdesign and Williams Advanced Engineering; with both companies proudly supporting the Vayanne during the event.
Following its display at Pebble Beach’s Concept Lawn and events during Monterey Car Week in the USA, visitors to Salon Privé will experience the vehicle designed to break the conventional hypercar mould. Providing hypercar-level performance but offering luxury qualities, such as comfort, practical storage, and daily usability – a first in the competitive hypercar class – the 2,200 bhp, pure electric Vayanne will be on display on the South Lawn of Blenheim Palace and take part in dynamic events during Salon Privé (31 August – 4 September 2022).
Vienna-based DEUS Automobiles, in conjunction with Italdesign and Williams Advanced Engineering, has focused on designing a driveable, functional vehicle that stands out in the increasingly competitive hypercar sector. By offering a fresh and objective vision and innovative concept, the Vayanne, named after DEUS’ home city, leads the way for luxury electric hypercars, and will showcase the new model at the upcoming Salon Privé.
Adrian-Filip Butuca, head of design at DEUS Automobiles, said: “We can’t wait for our first UK event, and to show the Vayanne to the British market. Salon Privé is a renowned worldwide display, an event that incorporates luxury, innovation, and design – three key elements that we have implemented in the design of Vayanne from start to finish. On the topic of great designs, we can’t wait to see the car alongside the fabulous hats of Boodles Ladies’ Day – a stylish car for the forward-thinking crowd.”
Marco Volpengo, Italdesign head of automotive business development Europe, said: “We are honoured to be part of the first phase of the Vayanne and pleased that our technical know-how has been able to lend its hand to such a prestigious and ground-breaking project. Seeing the car through from idea to road-ready reality and being able to work with such a prestigious team, has been an incredible journey, and we can’t wait to see it in its full splendour at Salon Privé.”
Dyrr Ardash, head of strategic partnerships, Williams Advanced Engineering, said: “It’s brilliant to be showcasing the DEUS Vayanne on home soil, especially after such a successful and exciting global tour. As the DEUS Vayanne’s Electrification and Technology Partner, we look forward to showcasing our electrification and production capabilities and supporting the programme’s performance targets, as well as proudly standing side by side with such a distinguished team. A lot of what we do at Williams Advanced Engineering goes on behind closed doors, so being a public partner in this collaborative and innovative project is hugely inspiring.”
David Bagley, Director of Salon Privé, said: “Over the years, Salon Privé has played host to many UK and Global automotive debuts, and we’re thrilled to welcome DEUS Automobiles to our event with their sensational new Vayanne. It will be so exciting to see this concept come to life following its extraordinary global tour so far, and I’m sure fans will come from far and wide to witness this ground-breaking electric hypercar. Here at Salon Privé, we believe in innovation and moving forward by celebrating history and design and complimenting what came before with all the technological advancements ahead – DEUS has captured it perfectly with the Vayanne. What a car!”
With only 99 examples being produced, customers will need to be hasty if they wish to own the all-electric, twin-motor, four-wheel-drive, 2,200 bhp hypercar. First deliveries are expected in 2024/25 and the company has confirmed its homologation plans incorporate the UK. Powered by Williams Advanced Engineering’s innovative electrification technologies, the car will be built at Italdesign’s facilities in Turin, Italy,
Following its global debut at the New York International Auto Show, its European debut in Monaco and an encore Stateside appearance at Monterey Car Week, the DEUS Automobiles Vayanne’s UK debut will take place amongst the world’s rarest and most desirable cars and motorcycles at the 2022 Salon Privé edition at Blenheim Palace, held from Wednesday 31 August – Sunday 4 September.
Tickets for Salon Privé at Blenheim Palace are on sale now via the website: www.salonpriveconcours.com/buy-tickets/
– ENDS –
Salon Privé Week 2022
31 August – Salon Privé Concours d’Elégance presented by Aviva
1 September – Salon Privé Concours d’Elégance presented by Aviva
2 September – Salon Privé Ladies’ Day presented by Boodles
3 September – Salon Privé Club Trophy presented by Lockton
4 September – Salon Privé Classic & Supercar at Blenheim Palace
About Salon Privé:
Now in its 17th year, Salon Privé is a must-attend event for any car enthusiast or aficionado. Now hosting two events across the automotive calendar year, Salon Privé Blenheim Palace and Salon Privé London both offer incredible line-ups that cover everything from classics to next generation hypercars and EVs. All alongside outstanding hospitality and luxury shopping villages that cater to all, the Salon Privé events are now recognised as some of the world’s most prestigious automotive events, with Blenheim Palace firmly established as the UK’s most exclusive automotive Garden Party.
The next Salon Privé event will be held at Blenheim Palace from 31 August – 4 September 2022, with the prestigious Concours d’Elégance, presented by Aviva and in conjunction with ICJAG (the International Chief Judging Advisory Group), to take place on Wednesday 31 August and Thursday 1 September. Salon Privé London will return to Royal Hospital Chelsea in 2023, with its ‘Concours de Vente’ set to take place from Thursday 20 April – Saturday 22 April 2023. For more information, please visit www.salonprivelondon.com
Charity Partner:
Salon Privé is proud to once again have Rainbow Trust Children’s Charity as its charity partner. The organisation provides emotional and practical support to families who have a child with a life-threatening or terminal illness, and thanks to the generation donations of guests and Concours entrants, the event has so far raised in excess of £1.1 million for these great causes.
Deus Automobiles:
DEUS Automobiles–established in Vienna, Austria, in 2020–aims to stand out in the increasingly competitive hypercar sector by offering its fresh and objective vision and innovative concepts in terms of luxury, performance, and exclusivity, and DEUS is poised to become a hypercar driving experience touchstone.
The inspiration for the DEUS brand name is a powerful, shining entity and the idea of timeless strength and precision driving creativity and innovation. The embodiment of this concept is DEUS Automobiles Head of Design, Adrian-Filip Butuca. This inspired designer’s daily commitment is fuelled by his passion, dedication, and determination, and it is the vital spark that ignites DEUS Automobiles’ mission as it enters the international landscape with its signature logo: a lightning bolt.
The DEUS lightning bolt aligns with the company’s focus on 100-per cent electric propulsion technology that will power the ultra-limited, high-performance hypercars DEUS Automobiles will create with the technical support from Italdesign and Williams Advanced Engineering.
With 50 years of experience and expertise developing pre-series and limited and ultra-limited production vehicles at its Torino, Italy headquarters, Italdesign can offer DEUS Automobiles the strategic and technical support necessary to help get its creative visions ready for the road while playing the role of enabling and integrating emerging and innovative vehicle technologies.
DEUS Automobiles is part of a group of businesses with more than 30 years of success in industries ranging from publishing to packaging and is active in today’s broader mobility ecosystem and is committed to an exploratory approach toward product, business, and collaborative innovation.
Media Contacts:
Tom White, automotive and luxury brands content:
Tel: +44 7932 393467, Email: TomW@salonpriveconcours.com
Simon Hucknall, classic car and Concours d’Elégance content:
Tel: +44 7860 151953, Email: ClassicPRose@outlook.com
For all event information, please visit www.salonpriveconcours.com
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