A world first as Salon Privé gets set to host two spectacular Concours within one event

A world first as Salon Privé gets set to host two spectacular Concours within one event


  • Salon Privé is the UK’s longest-standing, professionally-judged Concours event; now in its 12th year, organisers have added a second stand-alone Concours spectacular at Blenheim Palace
  • Chubb Insurance-sponsored Concours d’Elégance returns and includes a rare and stunning Horch 853A Special Roadster and a historic race-winning 1965 427 Cobra
  • Boodles Ladies’ Day returns as the most glamorous of days at Salon Privé, welcoming outfits and hats of all colours and styles
  • The all-new Concours Masters will follow the Chubb Insurance Concours d’Elégance and provide an incredible ‘Tribute to 70 Years of Ferrari’. Early entries include the oldest-surviving UK-based Ferrari

In a world first, the organisers of the prestigious UK-based motoring event, Salon Privé, are delighted to announce the addition of an all-new day of Concours celebrations to sit alongside the long-running and much-celebrated Chubb Insurance Concours d’Elégance. In so doing, Salon Privé is set to become the first of its kind to run two completely separate Concours celebrations within the same event.

Held in the stunning grounds of Blenheim Palace, one of the world’s finest UNESCO World Heritage sites, Salon Privé is set against an opulent and unrivalled backdrop. The renowned Chubb Insurance Concours d’Elégance is returning for 2017 on Thursday 31st August, bringing together the finest collections of rare cars and motorcycles to the lawns of the palace. The first of the two Concours celebrations, visitors will be drawn by early entries, which include an elegant and rare 1939 Horch 853A Special Roadster, entered fresh from a four-year restoration, as well as a competition-focused, race-winning 1965 AC 427 Cobra.

Boodles Ladies’ Day returns on Friday 1st September, a glamour-filled day of fine-dining, luxury brands, afternoon tea and champagne, making it one of the most extravagant days held at Blenheim Palace during the summer.

The Concours Masters, which will take place on Saturday 2nd September, is a brand new take on the traditional Concours. A new fixture for 2017, and designed to add an exciting dimension to the Salon Privé celebrations, each year will focus on the anniversary of an historic automotive marque or a particular coachbuilder. This year, Concours Masters will play homage to Ferrari with a ‘Tribute to 70 Years of Ferrari’, featuring a timeline of 70 of the most iconic Ferraris ever produced, resulting in one of the finest displays of the Maranello marque ever brought together in the UK.

“It feels like yesterday that we were putting the finishing touches on the first Salon Privé Concours some 12 years ago. Whilst constantly innovating each year, we’ve also stayed true to the core ethos of Salon Privé – to celebrate the world’s best cars, collectors and manufacturers in a quintessentially British, garden party setting,” said Salon Privé Managing Director & Concours Chairman, Andrew Bagley.

“Salon Privé is forever evolving and being at Blenheim Palace has enabled us to introduce innovative ideas and concepts geared towards further enhancing the experience of Concours’ entrants and guests. Both the Chubb Insurance Concours d’Elégance and Concours Masters ‘Tribute to 70 Years of Ferrari’ are sure to attract significant international entries, ensuring visitors see some very rare models. We are choosing to push the boundaries of what can be delivered to our guests over three days, and we believe that Salon Privé now offers an unrivalled celebration of automotive culture, cementing its place at the forefront of the British motoring calendar.”

Further information on the Chubb Insurance Concours d’Elégance and Concours Masters, as well as a full list of classes, which can be found here.

Tickets for Salon Privé 2017 are on sale now


Media contacts

Peter Haynes: 0207 952 1084 or

Matt Sanger: 0207 952 1079 or

Hannah Burgess: 0207 952 1092 or

Editors’ notes:

Keep up-to-date with Salon Privé:

Twitter: @SalonPriveUK

Facebook: /SalonPriveUK

Instagram: @SalonPriveUK

About Salon Privé:

Now in its 12th year, Salon Privé is firmly established as the UK’s most prestigious luxury Classic and Supercar Show & Concours d’Élégance. It returns to the opulent grounds of Blenheim Palace for the third year running in 2017 from Thursday 31st August to Saturday 2nd September. The three-day event incorporates the Chubb Insurance Concours d’Élégance, Boodles Ladies’ Day and the all-new for 2017 Concours Masters, focusing on a ‘Tribute to 70 Years of Ferrari’, as well as the EFG Art and Memorabilia Fair and The Salon Privé Sale hosted by Silverstone Auctions. Salon Privé takes pride of place amongst the leading automotive shows of the world, including America’s Amelia Island Concours, Pebble Beach Concours and Italy’s Villa d’Este.

      Proudly Sponsored by
      Media Partner
      Event Partners