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Salon Privé Grand Tours

Salon Privé Grand Tours were introduced in 2022, celebrating the bygone era of European Grand Tours in modern style, and with true Salon Privé luxury.

Salon Privé Grand Tours take place throughout the year, providing a myriad of additional sponsorship opportunities outside of the principal events. The Grand Tours are offered to an exclusive selection of high-net-worth car enthusiasts, ensuring your brand is presented to a highly targeted audience.

2023 sees two Salon Privé Grand Tours taking place with the introduction of a third in 2024. Each one is associated with some of the most prestigious Concours events in Europe.

May 2023

Venice to Villa d'Este

The Tour begins in Venice and is followed by three days of relaxed touring through some of the most beautiful landscapes in Europe – the Tyrol, the Dolomites and the Italian Lakes. The Tour culminates with two days of entertainment on the banks of Lake Como, with privileged entry to the Concorso d’Eleganza – the most glamorous Concours in the international calendar.

October 2023

The Route to Zoute

Beginning at a Château in Northern France, the Grand Tour makes its way to the fairy-tale medieval town of Bruges. This marks the start of a weekend in Bruges and Knokke-Heist, as guests of the party- fuelled motorfest, Zoute Concours d’Elégance. Grand Tourers are announced on the ‘Grand Arrival Podium’ before enjoying two days of one of Europe’s elite Concours events.

Coming February 2024

Reims to St. Moritz

Dubbed as ‘The Tour to the Ice Concours’, this Grand Tour kicks off the Salon Privé season. Starting from the home of Pommery Champagne in Reims, the Tour winds its way through stunning French countryside to arrive in Switzerland. The Tour culminates in the I.C.E. St. Moritz – a spectacular and snowy Concours held on the famous frozen lake in St. Moritz, in the heart of the Engadine region.

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