Salon Privé Style Friday presented by Boodles

Blenheim Palace, Woodstock, Oxfordshire OX20 1UL | 28 August - 31 August 2024

Style and Sophistication Take Centre Stage

Friday sees the magnificent lawns of Blenheim burst into a graceful riot of chic and colourful refinement. Today the allure of the cars is matched by a sparkling celebration of elegant looks both classic and contemporary.

It’s an eagerly anticipated fixture in the summer Season, as both ladies and gentlemen embrace the opportunity to don their most stunning outfits for a supremely sociable garden party to remember.

Fittingly, proceedings are overseen by Boodles, a byword for effortless and timeless beauty, perfectly complementing Salon Privé’s festival of automotive excellence and luxurious hospitality.





Salon Privé Opens



Champagne Reception
by Pommery



Luncheon service begins in all Pavilions



Supercar Manufacturers’ Parade



Boodles Best Hat Award



Afternoon Tea is served (in the Glass House and Sponsor Pavilions only)



Salon Privé closes for the day

Dress to Impress

Salon Privé Style Friday is the perfect occasion to dazzle in your most head-turning seasonal look, the glorious grounds of Blenheim Palace providing the grandest of catwalks, and the world’s most exquisite cars the inspiration.

With a dress code that simply emphasises fashion, finesse and fun, originality is encouraged, and gorgeous talking-point hats abound. It’s a day to express yourself, compliment others and raise a glass to vibrant summer couture.

Style Guide

Boodles 'Best Hat' Competition

Another celebrated Salon Privé tradition, in its own convivial way as resolutely competitive as the Concours itself, which embodies the communal spirit of the entire event.

Stylish and imaginative millinery is the order of the day, the triumphant winner heading home with a spectacular piece of Boodles jewellery and hearty congratulations from all.

discover more

London Essence x Vesper Bar (The Dorchester)

Serving up an illustrious history, Vesper Bar is one of London’s ultimate destination for cocktail sipping, deal making and legend creating. For Friday only, Lucia Montanelli, the Bar Manager and Denise Elisei, Head Bartender will serve a selection of cocktails at the guest shift within the Aviva Pavilion.

Exceptional Hospitality Assured

Salon Privé is synonymous with impeccable taste, and that extends to the cuisine and wine which accompanies your day at Blenheim Palace. Whether indulging in a sumptuous fine dining option or enjoying a leisurely stroll around the grounds, you’ll find the food and drink consistently outstanding and the welcome warm.

Discover More

The World’s Finest Brands on Display

As a backdrop to all the concours action, we present a wealth of attractions for discriminating tastes. View exclusive debuts, and a taste of what’s to come, from acclaimed automotive marques. Browse a curated selection of luxury goods, from the standard-setters in their chosen fields, representing diverse aspects of the connoisseur lifestyle.

Discover More

Plan Your Day

Daily Schedules

For four glorious end-of-summer days, Salon Privé presents the very best the automotive world has to offer, from unique and rare classics to the latest modern supercars and hypercars.

Discover More

Style Guide

Salon Privé offers the perfect opportunity to show off your wardrobe, turn on the glamour and join the summer’s most stylish garden party.

Discover More

Preferential Parking

Classic cars and supercars will once again be offered preferential parking in Flagstaff and along the Avenue, close to the Salon Privé entrance.

Discover More

Getting to Blenheim Palace

Salon Privé is a destination event. Located just 8 miles north-west of Oxford, in the majestic English market town of Woodstock, benefitting from convenient transport links by road, rail and air.

Discover More


Our team is passionate and committed to making Salon Privé the best possible experience for our guests. We’re here to help with your enquiries.

Discover More



Proudly Sponsored by
Media Partner
Event Partners