A Week to Remember…
Salon Privé occupies the first week of September each year, with 2021 dates set as Wednesday 1st – Sunday 5th. Occupying the South Lawn at Blenheim Palace, UNESCO World Heritage Site and ancestral home of Winston Churchill, Salon Privé is the ultimate end-of-Summer party. Each day shares the same electric atmosphere and sense of occasion, with nuanced variations that differentiate one from the next. Whether you’re looking to get up-close to the action of the Concours or to be surrounded by glamour, diamonds and Champagne, Salon Privé has something for all.
In 2021, Salon Privé will welcome more than 100 of the rarest and most desirable cars and motorcycles in the world, all vying for adulation from our esteemed ICJAG Jury. The show field will feature treasures from Edwardian era as well as some of the rarest and most valuable grand tourers, classic sports racers, era-defining icons and racing legends, alongside the world’s latest and greatest supercars and concepts from the present and future.
Concours entrants will be treated to four days and nights of exclusive events and entertainment, beginning with Tour Privé on Tuesday 31st August. Their experience will be sparkled with drinks receptions, street parties, and gala evenings, culminating in a suitably triumphant Finale Awards Luncheon on Friday 3rd September.
Beyond the Concours there is plenty more to see with a lawn full of the world’s most impressive luxury and supercar manufacturers, all showing their latest releases. 2020 saw 25 Global, European and UK debuts take place on the South Lawn, confirming the event as a destination for new releases, to be continued in 2021. Joining these brands are some of the most experienced and knowledgeable Classic Car Dealers & Restorers in the UK, each bringing their own specialist expertise and most valuable models for sale.
Finally, we have our Luxury Retail Village – a specially curated collection of luxury brands, each representing a different element of the luxury lifestyle. With everything from Helicopters, Private Jets and Boats right the way through to Milliners and Tailors, the Salon Privé Shopping Experience has something for everyone.
Following the Concours, Saturday 4th and Sunday 5th September will see new displays of supercars and classic cars in their thousands. Beginning with the Salon Privé Club Trophy presented by Lockton on Saturday, featuring the UK’s most prestigious single-marque Car Clubs, and leading into Salon Privé Classic & Supercar, a public day shining a light on the 60th Anniversary of the iconic Jaguar E-Type, it’ll be a suitable finale to a sensational Salon Privé Week.