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What to Wear

1 September – 5 September 2027 | Blenheim Palace, Woodstock, Oxfordshire OX20 1UL

A Stylish Day Out

The UK’s most glamorous luxury automotive event, Salon Privé offers an opportunity to dress up and stand out alongside a lawn full of magnificently rare and exotic curated cars, luxury brands, and stunning artworks.

Whichever day you choose to attend, think Garden Party at Buckingham Palace, think Royal Ascot, think the very best of Henley Regatta. The dress code is Formal Garden party attire and should effortlessly blend formal attire with seasonal comfort. Guests dining in hospitality areas should dress for the occasion with a shirt and tie for men and long dresses or smart trousers for ladies.

You are kindly reminded that shorts, ripped jeans and t-shirts are not permitted on any day at Salon Privé.

Gentlemen

For gentlemen, we suggest a comfortable suit or blazer with chinos and a pair of brogues. Linen or light coloured suits are a good summer choice and ties, cravats or bow-ties are encouraged. Headwear is especially appreciated on Ladies’ Day, but welcome any day you attend. Thoughtful detailing from waistcoats to pocket squares and watches all set the Salon Privé look.

Ladies

For ladies, we recommend chic daywear such as summer dresses or tailored trousers and jumpsuits, and welcome beautiful hats, headpieces and fascinators, especially on Ladies’ Day. Please bear in mind gravel paths and lawns at the Palace are not the best surface for stiletto heels – strappy sandals, wedges, or block heels are good options.

Read on for details of the dress code for each day.

Salon Privé Concours

Salon Privé Concours Wednesday & Salon Privé Concours Thursday by Aviva Private Clients

Wednesday and Thursday host the exceptional Salon Privé Concours, as well as the Wednesday grand opening and press day. Guests should dress for the occasion, with the inaugural Concours Style Award, presented by Clements + Church, celebrating exceptional tailoring, craftsmanship and individual flair among our male guests throughout the day.

DRESS CODE: Formal Garden Party Attire

Ladies’ Day

Salon Privé Ladies’ Day by Boodles

The day to really step out in style — dress in your best and of course, don’t forget a hat to crown your look! Guests wearing stylish outfits with hats that complement the look are in with a chance to be chosen for the ‘Best Hat’ Competition by Boodles.

DRESS CODE: Formal Garden Party Attire (hats or fascinators preferred)

The Weekend

Salon Privé Supercar Saturday and Club Trophy
Salon Privé Supercar Sunday and Lifestyle Club Trophy

Whilst the weekend it a less formal affair, we still encourage our guests to dress up for the day. The beautiful South lawn and Gallery befit a stylish turnout, so make the most of your day with an outfit to match the experience.

DRESS CODE: Garden Party Attire

Children

For children attending the event we still encourage an occasion to dress smartly, yet be playful and comfortable. Summer dresses, tailored shorts or chinos and long or short-sleeved shirts are all perfect for a day out. A lightweight blazer or jacket can finish the look and a hat helps protect from the sun and adds the finishing touch!

DRESS CODE: Smart but comfortable

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